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What is Social Media Marketing (SMM)?
Social Media Marketing involves creating and sharing content on social media networks (like Facebook, Instagram, LinkedIn, and Twitter) to achieve your marketing and branding goals. It includes posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
What is Pay-Per-Click Advertising (PPC)
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to "earn" those visits organically. Google Ads is the most popular form of PPC.
What is Search Engine Optimization (SEO)?
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) like Google or Bing. The goal is to increase the quantity and quality of "organic" (free) traffic to your site. This involves technical website improvements, keyword research, and creating high-quality content.
What are the key components of digital marketing?
A successful digital strategy typically involves a mix of several key components: Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Social Media Marketing (SMM) Content Marketing Email Marketing Affiliate Marketing
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